We are excited to announce that f-riders-inc are the first shop to stock DHaRCO in the Europe.
DHaRCO originates from Australia and bring a summer surf vibe to their ride-wear. We think it is a great addition to the female mtbking clothing ranges that we currently have in store. The colour palette of the DHaRCO ladies mtb jerseys is light, bright and fun; you'll be as comfortable rocking up to the beach in them as you will be out on the trails. The shorts are also good beachwear as well as being feature-packed for riding. We love the attention to detail, like the colourful stars on the inside of the waist band, an indication of the level of care and thought that has gone in to the entire collection.
Here's what Mandy from DHaRCO had to tell us about the brand:
We love riding bikes and want to look and feel good doing it.
Inspired to bring an alternative to motocross or lycra style apparel, we were influenced by Australian Surf culture and wanted a casual feel to our clothing - and thus DHaRCO was born.
The gear is for freeride, downhill, enduro and all mountain style riding. Our philosophy is that amazing fabric, a good fit and common sense technical features make for great bike clothing. We use simple lines and has a surf influence in its design so you feel more like you are wearing normal clothes however highly technical.
Born in the Northern Beaches of Sydney (our own 'North Shore'), the Australian essence is evident in the influence and you can feel comfortable heading into the shops or to the pub after a ride.
One of the founders of DHaRCO is a female, and thus we have a strong women's range and a cut that really works well for lots of female body types. We know that cool chicks ride, so we have an extensive ladies range for the girls to shred in style!
We started DHaRCO so that we could live and breath our motto "no ordinary life" and to inspire others to do the same through riding and spending time on the trails. We think whoever you are in the day to day world, you transform on the bile and we all get that feeling of no ordinary life. It is a sense of freedom, adrenaline, good times with mates and hopefully getting dirty in the process."
So comfort and highly technical, DHaRCO's clothing range is an example of getting your cake and eating it. You can kick back and relax knowing that your DHaRCO gear has got you covered whether you are powering around berms or chilling out with friends.